Having unveiled Google Assistant at its I/O conference in May 2016 this week Google announced that the Google Assistant will be baked into its new Google Pixel smartphone. Mobile phone vendors have been working on personal assistants since almost the development of the first app. Your smartphone comes preinstalled with apps, such as a calendar, reminder, notes, password manager, family location and account status services. Sometimes referred to as bloatware, many of these apps are seldom used. Let’s face it if we could get rid of these apps we would. In addition mobile app downloads are declining. Unless you are a dedicated gamer most of us seldom download mobile apps. If you are a business trying to get customers to download your app good luck.
Today, four of the largest global IT organizations – Apple (Siri), Google (Google Now and Assistant), Amazon (Alexa) and Microsoft (Cortana) — offer speech recognition software. Long term, voice will become the dominant UI for interaction with mobile devices, the Internet of Things (IoT), for internet search and for triggering processes such as ordering a pizza, booking a flight or paying a bill. It won’t be necessary to download an airline or pizza company app. Initially chatbots will provide an interface for these services. Eventually it will be a fully featured personal assistant that replaces the need for mobile apps entirely. We are moving to a post app economy.
In future purchasing a mobile won’t be a decision on whether to choose Android or IoS or which app store you prefer. It’ll be a decision on what type of personal assistant you prefer from Google, Amazon or Apple and what services the assistants provide. For businesses the decision whether to deploy apps for Android or IoS will be replaced by providing customer engagement services that can be integrated to the personal assistant market.
The mobile app market started in July 2008, when Apple introduced the App Store. Now it is coming to an end.